Dave Allwine
werks
BFA — Digital Arts
MFA — Comminucation Design
Pratt Institute
From in a non-linier, non subjective point of view, it’s more like a big ball of wibbily wobbly timey wimey... stuff.
Design
Arts
CocoMats.com
Recently updated cocomats.com.
HTML & CSS
Web Layout
Copy and Content
CocoMats.com uses custom pages with the help of Bigcommerce for e-commerce. The homepage slideshow hits the company’s top selling cars and showcases all the different products. The individual product pages explain the benefits of each product and the colors available. When choosing the colors, the customer is given a photo of the color in a car. The customer can also use the virtual swatch page to see the color directly in their car.
The Google AdWords campaign went to car-specific landing pages. AdWords was later dropped due to natural ranking through page hits.
Fandom Trading Cards
HCD/ Product/ Illustration/ Thesis Capstone
A typology of sports fandom body language through trading cards. Trading cards promote action, showcase subjects in their pinnacle form, and show the commonality of the language in a sport-centered medium. I began with archiving fan images and forming a list of sixteen emotional body language — the highest being triumph, to the lowest being sorrow. The words were translated into everyday sports slang to continue with the sports theme.
Stand Clap Cheer & Jeer
Book Layout/ Thesis
10pt body with 14pt leading · baseline grid of 1p2 · margin-top of 4p8 margin-bottom of 6p6 margin-left/right of 4p1 · grid of 8 row 4 column 1p2 gutter
Abstract
Sports fandom is more than watching a game. It is about the connection between people—a tie between family, friends, and strangers who belong to the same community and tribe. Sports fandom is built on loyalty to a team, loyalty to a place, and loyalty to fellow fans. How are these bonds formed? What creates empathy between fans to the team, fans to place, and fans to fans? What creates freedom to emote? Observing and archiving fan behavior shows a break from unwritten social rules. The fan yells, chants, and heckles: “Come on, Ump! That Ball was so far outside it had a hat and coat on!” The fan chats with strangers or slaps their hands. This freedom of engagement builds connections and kinship. This bond follows the fan outside of the game and into everyday life.
Concept Identity
Conceptual/ Identity/ Branding
Wego is a sports event ticketing company that pairs you with other fans going to the event. When you get to the event, you meet someone new and unite with the sporting community. The name is two words coming into one, reflecting the bonding and connection through activity. The double stroke logotype symbolizes unity and bonding while echoing the Mexico 1970 world cup advertising. The italic serif emphasizes movement while splitting the words creates a separate but balanced structure.
Play and Design
Bitlight is an RGB flashlight that’s configured to a 2-factor binary system. Located on the right side of the flashlight are (8) 1’s and (8) 0’s (seen on each toggle). Each flip will produce a different light function. The concept was to introduce the idea of binary code through play and color.
D-108+ is a box with 108 LEDs controlled by 108 toggles that lets the user parody a computer GPU. Like a Light-Brite, D-108+ lets the user play with the light board using binary flips to control the visual. While our computers can do this almost automatically, this slows the function down and showcases the marvel of the function.