Dave Allwine

 Creative Portfolio




BFA — Digital Arts
MFA — Communication Design
Pratt Institute

From in a non-linear, non subjective point of view, it’s more like a big ball of wibbily wobbly timey wimey... design. 


Design
Arts

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CocoMats.com


·HTML & CSS
·Layout & UX Design
·Copy & Content 

CocoMats.com was independently developed and coded, with BigCommerce integrated for e-commerce functionality. The website is designed to showcase the top qualities of CocoMats' premium car mats while providing a smooth and intuitive user journey from product discovery to checkout.

A Google AdWords campaign initially drove traffic to car-specific landing pages but was later discontinued due to strong organic rankings from increased page traffic.

CocoMats Print Advertising


·Layout Design
·Brand Storytelling   
     
The print adverts were designed to be clean, visually striking, and attention-grabbing, featuring high-quality imagery and floor mats exclusive to CocoMats. The copy highlights the rich history of CocoMats in European automobiles and emphasizes that each mat is custom-made to order in the USA.
                                                   

Fandom Trading Cards


·Behavioral Research
·Illustration
·Card Layout

A typology of sports fandom body language presented through trading cards. These cards capture the energy and emotion of fans, showcasing them in their most expressive moments. Like traditional trading cards, they emphasize action, peak intensity, and shared experiences within sports culture.

The project began with an archival study of fan imagery, leading to a classification of sixteen distinct emotional body language expressions. To further reinforce the sports theme, these emotions were translated into everyday sports slang, creating a seamless connection between fan expression and the language of the game. 
        

Stand Clap Cheer & Jeer


·10pt body / 14pt leading
·1p2 baseline grid
·8-row × 4-column grid
·1p2 gutter spacing

A thesis study of sports fandom and its deep social connections. This book explores how loyalty to a team, place, and fellow fans creates a shared identity. Through observations and archival research, it examines the ways fans break social norms – chanting, heckling, and celebrating – to express passion and build lasting bonds that extend beyond the game.
                                                    

Web Work                              

                 
·Custom & WordPress Builds
·Business & Portfolio Sites

A collection of websites I’ve designed and developed, ranging from custom-coded HTML & CSS builds to WordPress-based sites. This work includes business websites and portfolios, all tailored to help clients showcase their offerings and generate revenue. Each site is designed with a focus on usability, aesthetics, and functionality to meet the specific needs of the client.


Concept Identity   

                    
·Brand Identity
·Marketing Materials
·Typography & Structure

Wego is a sports event ticketing company that connects fans attending the same event, fostering new connections and a sense of community. The name merges two words into one, symbolizing bonding through shared experiences.

The double-stroke logotype represents unity and connection, drawing inspiration from the Mexico 1970 World Cup advertising. The italic serif typeface conveys movement, while the subtle word split creates a balanced yet distinct structure. 
                                    


Grad Work


·Branding & Identity
·Marketing Collateral
·User Experience Design

A collection of communication design projects created during the Pratt Institute graduate design program. This work spans branding — building an identity — marketing collateral, and user experience design, exploring strategic and visual solutions to enhance engagement and usability. Each project showcases a focus on design principles, storytelling, and user interaction, with solutions informed by research, human-centered thinking, and studied design methodologies.



Play and Design


·Story Through Play
·Technology & Interaction
·Light & Binary Systems

D-108+ is an interactive light board with 108 LEDs controlled by 108 toggles, allowing users to manually replicate the function of a computer GPU. Similar to a Lite-Brite, it transforms binary flips into visual output, slowing down an otherwise automated process to highlight the complexity and elegance of digital computation.

Bitlight is an RGB flashlight designed around a two-factor binary system. On the right side, eight toggles labeled "1" and eight labeled "0" control the output. Each flip changes the light function, introducing users to binary code through play and color exploration.


Motion Graphics


·Animation Principles
·Kinetic Type
·Dynamic Motion

A collection of motion studies and animation experiments created in Adobe After Effects. These projects explore fundamental animation principles such as squash and stretch, kinetic typography, and dynamic motion. Each piece focuses on refining timing, easing, and visual flow, demonstrating a deep dive into the capabilities of After Effects and the expressive potential of movement in design.