Concept Identity
·Brand Identity
·Marketing Materials
·Typography & Structure
Wego is a sports event ticketing company that connects fans attending the same event, fostering new connections and a sense of community. The name merges two words into one, symbolizing bonding through shared experiences.
The double-stroke logotype represents unity and connection, drawing inspiration from the Mexico 1970 World Cup advertising. The italic serif typeface conveys movement, while the subtle word split creates a balanced yet distinct structure.