Concept Identity
Conceptual/ Identity/ Branding
Wego is a sports event ticketing company that pairs you with other
fans going to the event. When you get to the event, you meet someone new
and unite with the sporting community. The name is two words coming
into one, reflecting the bonding and connection through activity. The
double stroke logotype symbolizes unity and bonding while echoing the
Mexico 1970 world cup advertising. The italic serif emphasizes movement
while splitting the words creates a separate but balanced structure.